Meishen Yin
Accorded
An actuarial science-based product helps simulate costs and savings for different value-based contracts for healthcare providers and payers.
As the lead designer, I closely worked with PMs, customer success managers, and CEO to find the product-market fit based on the company's core competency in actuarial science. There were four major product strategy pivots: opportunity forecast, performance monitoring, and contract design market exploration. I recruited interview participants, conducted user research, found users’ pain points, wireframed, held design critique, and delivered MVP to sales. I tracked the qualitative feedback from pilot users and iterated the product strategy.
Company:
Accorded
My Role:
Senior Product Designer
Year:
2021
Collaboration:
PM, CEO, Engineer
When providers adopt value-based care, they lack a simple and cost effective tool to help them design the cost plan in contract to make the best sale to payers.
Contract designer offers an effective tool to design the cost plan. It designs the cost of payers at different levels of downside risk sharing and upside incentives, based on the actuarial benchmark.
User Task Analysis
For this product, there are two major sections. I was responsible for designing the second section.
Design Contract
Benefit program providers need to design and compare contracts with different levels of upside incentive sharing and downside risk sharing.
Due to the urgency of this design, I collaborated with consultant designer on this projects. Design contract section was responsible by another designer.
For this product, there are two major sections. I was responsible for designing the second section.
Design Contract
Benefit program providers need to design and compare contracts with different levels of upside incentive sharing and downside risk sharing.
Due to the urgency of this design, I collaborated with consultant designer on this projects. Design contract section was responsible by another designer.
Check the default configured contracts
Create a new contract
Compare multiple contracts
Contract Designer Report Design
Problem Statement
Hard to explain the complex concept such as value-based contract, upside sharing, downside sharing
No straightforward tool to state the advantages of VBC contract over FFS contract which utilized as their cost model for payers.
Repeatedly answer the question behind the metrics after the proposal meeting with payers
Design Thinking
How to make these info accessible and easy to understand?
Lower learning curve through comparing with their current contacts based on FFS contract
Data visualization
Which data payers care about most?
Easy to digest without professional help
Version 1
Assumptions
Payers care about the situations when maximum payment(section 3) and minimum payment(section 1) reached.
Users would love to view the detail view of payment and provider’s performance in saving cost.
User would love to view the simple data of ROI.
Feedback + Validation
Users care more about whether providers achieve the cost saving goal
Iteration
Remove the features implied the situation when minimum and maximum payment reached
Version 2
Assumptions
Further annotate the situation when provider achieve the and fail to achieve performance goal
Show the extra payment comparing to traditional FFS/PEPM contract would be helpful if the payers care about payment
In order to help the audience understand the chart, I also designed chart walkthrough.
4.5/ 5.0 User satisfaction score
6 Contracts sold using this tool