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Contract Designer

Contract Designer

Contract Designer

Contract Designer

Accorded

An actuarial science-based product helps simulate costs and savings for different value-based contracts for healthcare providers and payers.

During big sales like Black Friday, AliExpress e-commerce banner ads had a low click-through rate due to their poor quality. The limitation of synthetic advertising technology hindered improvements. This project enhanced the quality of banner ads by redesigning review processes among seller ops, content designers and visual designers. The outcome improved the banner ads up to 1% and the internal team collaboration efficiency improved by 25%. I was the lead designer and product manager for this project. By conducting user research, I identified users’ problems and came up the solutions.I closely collaborated with seller ops, visual designer and content designer.

Company:

Alibaba AliExpress

My Role:

Senior Product Designer

Year:

2020

Collaboration:

PMs, Engineers, Customer Success

Problem Statement

Problem Statement

Problem Statement

Problem Statement

When providers adopt value-based care, they lack a simple and cost effective tool to help them design the cost plan in contract to make the best sale to payers.

Solution

Solution

Solution

Solution

Contract designer offers an effective tool to design the cost plan. It designs the cost of payers at different levels of downside risk sharing and upside incentives, based on the actuarial benchmark.

User Task Analysis

For this product, there are two major sections. I was responsible for designing the second section.

Design Contract

Benefit program providers need to design and compare contracts with different levels of upside incentive sharing and downside risk sharing.

Due to the urgency of this design, I collaborated with consultant designer on this projects. Design contract section was responsible by another designer.

User Task Analysis

User Task Analysis

User Task Analysis

User Task Analysis

For this product, there are two major sections. I was responsible for designing the second section.

Design Contract

Benefit program providers need to design and compare contracts with different levels of upside incentive sharing and downside risk sharing.

Due to the urgency of this design, I collaborated with consultant designer on this projects. Design contract section was responsible by another designer.

Check the default configured contracts

Create a new contract

Compare multiple contracts

Contract Designer Report Design

Problem Statement

Hard to explain the complex concept such as value-based contract, upside sharing, downside sharing

No straightforward tool to state the advantages of VBC contract over FFS contract which utilized as their cost model for payers.

Repeatedly answer the question behind the metrics after the proposal meeting with payers

Hard to explain the complex concept such as value-based contract, upside sharing, downside sharing

No straightforward tool to state the advantages of VBC contract over FFS contract which utilized as their cost model for payers.

Repeatedly answer the question behind the metrics after the proposal meeting with payers

Hard to explain the complex concept such as value-based contract, upside sharing, downside sharing

No straightforward tool to state the advantages of VBC contract over FFS contract which utilized as their cost model for payers.

Repeatedly answer the question behind the metrics after the proposal meeting with payers

Hard to explain the complex concept such as value-based contract, upside sharing, downside sharing

No straightforward tool to state the advantages of VBC contract over FFS contract which utilized as their cost model for payers.

Repeatedly answer the question behind the metrics after the proposal meeting with payers

Design Thinking

How to make these info accessible and easy to understand?

Lower learning curve through comparing with their current contacts based on FFS contract

Data visualization

Which data payers care about most?

Easy to digest without professional help

How to make these info accessible and easy to understand?

Lower learning curve through comparing with their current contacts based on FFS contract

Data visualization

Which data payers care about most?

Easy to digest without professional help

How to make these info accessible and easy to understand?

Lower learning curve through comparing with their current contacts based on FFS contract

Data visualization

Which data payers care about most?

Easy to digest without professional help

How to make these info accessible and easy to understand?

Lower learning curve through comparing with their current contacts based on FFS contract

Data visualization

Which data payers care about most?

Easy to digest without professional help

Contract Designer Report Design Iteration

Contract Designer Report Design Iteration

Contract Designer Report Design Iteration

Contract Designer Report Design Iteration

Version 1

Assumptions

Payers care about the situations when maximum payment(section 3) and minimum payment(section 1) reached.

Users would love to view the detail view of payment and provider’s performance in saving cost.

User would love to view the simple data of ROI.

Payers care about the situations when maximum payment(section 3) and minimum payment(section 1) reached.

Users would love to view the detail view of payment and provider’s performance in saving cost.

User would love to view the simple data of ROI.

Payers care about the situations when maximum payment(section 3) and minimum payment(section 1) reached.

Users would love to view the detail view of payment and provider’s performance in saving cost.

User would love to view the simple data of ROI.

Payers care about the situations when maximum payment(section 3) and minimum payment(section 1) reached.

Users would love to view the detail view of payment and provider’s performance in saving cost.

User would love to view the simple data of ROI.

Feedback + Validation

Users care more about whether providers achieve the cost saving goal

Users care more about whether providers achieve the cost saving goal

Users care more about whether providers achieve the cost saving goal

Users care more about whether providers achieve the cost saving goal

Iteration

Remove the features implied the situation when minimum and maximum payment reached

Remove the features implied the situation when minimum and maximum payment reached

Remove the features implied the situation when minimum and maximum payment reached

Remove the features implied the situation when minimum and maximum payment reached

Feedback + Validation

Users care more about whether providers achieve the cost saving goal

Iteration

Remove the features implied the situation when minimum and maximum payment reached

Version 2

Assumptions

Further annotate the situation when provider achieve the and fail to achieve performance goal

Show the extra payment comparing to traditional FFS/PEPM contract would be helpful if the payers care about payment

Further annotate the situation when provider achieve the and fail to achieve performance goal

Show the extra payment comparing to traditional FFS/PEPM contract would be helpful if the payers care about payment

Further annotate the situation when provider achieve the and fail to achieve performance goal

Show the extra payment comparing to traditional FFS/PEPM contract would be helpful if the payers care about payment

Further annotate the situation when provider achieve the and fail to achieve performance goal

Show the extra payment comparing to traditional FFS/PEPM contract would be helpful if the payers care about payment

Feedback + Validation

The extra payment emphasizes the payment rather than the benefits of payers

The ROI concept is confusing

The visual design is not engaging to interact

Iteration

Directly show the savings(Cost Savings - Payments) of payers

Feedback + Validation

The extra payment emphasizes on the payment rather than the benefits of payers

The ROI concept is confusing

The visual design is not engaging to interact

Iteration

Directly show the savings(Cost Savings - Payments) of payers

Feedback + Validation

The extra payment emphasizes on the payment rather than the benefits of payers

The ROI concept is confusing

The visual design is not engaging to interact

Iteration

Directly show the savings(Cost Savings - Payments) of payers

Final Version

Final Version

Final Version

Assumptions

Users need to see the savings in direct way

Provider’s achieved in gross savings in percentage can be more intuitive for payers

Users care about when ROI = 0 i.e payments = cost savings

Feedback + Validation

Users love it!

Assumptions

Assumptions

Users need to see the savings in direct way

Provider’s achieved in gross savings in percentage can be more intuitive for payers

Users care about when ROI = 0 i.e payments = cost savings

Feedback + Validation

Feedback + Validation

Users love it!

Users love it!

Deliverable

Deliverable

Deliverable

Deliverable

In order to help the audience understand the chart, I also designed chart walkthrough.

Outcome

Outcome

4.5/ 5.0 User satisfaction score

6 Contracts sold using this tool

6 Contracts sold using this tool

6 Contracts sold using this tool

6 Contracts sold using this tool

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